ProPortion is a creative agency
ProPortion is a creative agency that realises social business. At the Base-of-Pyramid. Together.
ProPortion is a team of professionals, varying from business strategists, design-thinkers and context experts, who live for realising social impact through designing life-improving products & service, through an entrepreneurial approach.
Local consumer insights are always our starting point for designing appealing and affordable products & services for low-income communities. And communities are not only seen as consumers.
We also embrace the Base-of-Pyramid as part of a new business model; as suppliers, distributors or even as strategic business partners. This is what we call social business, where others might call it inclusive business.
Social business is a profit-making approach to create social impact. In this case, profit is a not an objective to enrich the shareholders but a means to re-invest in innovation and scale of impact.
ProPortion envisions a world where there is strong social entrepreneurial sector, besides pure commerce and aid. A sector that is dedicated to improving the life of the poor, as their core business.
ProPortion’s mission is to accelerate the maturity of a social entrepreneurial sector impacting low-income communities, by applying and spreading the power of design-thinking, that ultimately results in impacting over 10 million people at the Base-of-Pyramid.
- ProPortion has self-incubated five viable social enterprises impacting low-income communities (via our foundation)
- ProPortion is among the World’s Top 5 agencies in social business development in Base-of-Pyramid contexts.
- ProPortion has empowered over 20,000 aspirational entrepreneurs & intrapreneurs in realising social business with our design-thinking methodology and tools.
Are you one of the following four?
1. Are you a social entrepreneur at the BoP?
You have started your own foundation or business. You have been successful so far in creating social impact but you recognise challenges on how to grow and become less dependent on donors. You desire to have a critical look at your current value proposition and face questions like:
2. Are you an intrapreneur at a corporate?
You work at a corporate. You have been successful in bringing CSR more at the core of your company. Inclusive business is what you are after. But you might experience lack of internal awareness, mainly focus on improving EBITDA, or lack of capacity to design, prototype and pilot inclusive business concepts.
3. Are you a business developer at an NGO?
You are managing a business unit or you are business developer within an NGO. You feel the urge to create alternative revenue streams since traditional donor money is reducing, while you believe in the opportunities of social entrepreneurial thinking. You desire to benchmark you ideas and to transform your team.
4. Are you an impact investor?
You are manager/officer of an investment fund. You are successful in managing your portfolio, but it is challenging to find new deals matching the fund's criteria and to boost portfolio companies who face challenges. You desire to have support from an experienced BD agency who know the context and are hands-on.