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ProPortion is a creative agency
that realises social business.

ProPortion is a creative agency that realises social business. At the Base-of-Pyramid. Together.

ProPortion is a team of professionals, varying from business strategists, design-thinkers and context experts, who live for realising social impact through designing life-improving products & service, through an entrepreneurial approach. 

Local consumer insights are always our starting point for designing appealing and affordable products & services for low-income communities. And communities are not only seen as consumers. 

We also embrace the Base-of-Pyramid as part of a new business model; as suppliers, distributors or even as strategic business partners. This is what we call social business, where others might call it inclusive business

Social business is a profit-making approach to create social impact. In this case, profit is a not an objective to enrich the shareholders but a means to re-invest in innovation and scale of impact. 

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Imagine your desired social impact is not limited by donor funding or CSR budgets, but driven by market demand for your meaningful & affordable products and the way how you include low-income talents in your business!
— Thomas Schuurmans, director ProPortion
 
 

Vision

ProPortion envisions a world where there is strong social entrepreneurial sector, besides pure commerce and aid. A sector that is dedicated to improving the life of the poor, as their core business.

Mission

ProPortion’s mission is to accelerate the maturity of a social entrepreneurial sector impacting low-income communities, by applying and spreading the power of design-thinking, that ultimately results in  impacting over 10 million people at the Base-of-Pyramid.

Ambition 2022

  1. ProPortion has self-incubated five viable social enterprises impacting low-income communities (via our foundation)
     
  2. ProPortion is among the World’s Top 5 agencies in social business development in Base-of-Pyramid contexts.
     
  3. ProPortion has empowered over 20,000 aspirational entrepreneurs & intrapreneurs in realising social business with our design-thinking methodology and tools. 
 

Are you one of the following four?

1. Are you a social entrepreneur at the BoP?

You have started your own foundation or business. You have been successful so far in creating social impact but you recognise challenges on how to grow and  become less dependent on donors. You desire to have a critical look at your current value proposition and face questions like:

   Can I make my value proposition more unique?     When would local consumers be willing and able to pay for my products & services? How can I create an effective social marketing strategy? How can I develop new business models that include people at the BoP in your production, sales and service, creating jobs and cost effectiveness? How can I create a sound business plan to attract philanthropists and (impact) investors to finance the implementation of my growth strategy?

Can I make my value proposition more unique? When would local consumers be willing and able to pay for my products & services? How can I create an effective social marketing strategy? How can I develop new business models that include people at the BoP in your production, sales and service, creating jobs and cost effectiveness? How can I create a sound business plan to attract philanthropists and (impact) investors to finance the implementation of my growth strategy?

2. Are you an intrapreneur at a corporate?

You work at a corporate. You have been successful in bringing CSR more at the core of your company. Inclusive business is what you are after. But you might  experience lack of internal awareness, mainly focus on improving  EBITDA, or lack of capacity to design, prototype and pilot inclusive business concepts. 

  How can I communicate and convince colleagues of the benefits of inclusive business? Which process can I best set-up to create an inclusive business strategy? How can I create critical mass within business units, without being too dominant or progressive? How can I engage and build capacity of colleagues in the field? How can I get some extra creativeness and brainpower to boost the outcome during the ideation phase? How can we prototype a product/service which we can pilot to create  proof of success?

How can I communicate and convince colleagues of the benefits of inclusive business? Which process can I best set-up to create an inclusive business strategy? How can I create critical mass within business units, without being too dominant or progressive? How can I engage and build capacity of colleagues in the field? How can I get some extra creativeness and brainpower to boost the outcome during the ideation phase? How can we prototype a product/service which we can pilot to create  proof of success?

3. Are you a business developer at an NGO?

You are managing a business unit or you are business developer within an NGO. You feel the urge to create alternative revenue streams since traditional donor money is reducing, while you believe in the opportunities of social entrepreneurial thinking. You desire to benchmark you ideas and to transform your team.

  How can I create new revenue streams? How can I re-design my traditional programs into entrepreneurial intervention? How can I build the capacity of my team here and in the field? How can we design new unique value propositions for beneficiaries? How can we create new business models for those products & services? How can we capture those ideas into a strong story and proposal which we can use in approaching institutional donors, family foundations and impact investors?   

How can I create new revenue streams? How can I re-design my traditional programs into entrepreneurial intervention? How can I build the capacity of my team here and in the field? How can we design new unique value propositions for beneficiaries? How can we create new business models for those products & services? How can we capture those ideas into a strong story and proposal which we can use in approaching institutional donors, family foundations and impact investors? 




4. Are you an impact investor?

You are manager/officer of an investment fund. You are successful in managing your portfolio, but it is challenging to find new deals matching the fund's criteria and to boost portfolio companies who face  challenges. You desire to have support from an experienced BD agency who  know the context and are hands-on. 

  Who can be my local eyes and ears in the field who I can trust?Who can provide business development support to potential deals to make them investment ready, so they meet  our quality standards? Who can boost the success of my current portfolio, when it comes to improving existing or creating new unique value propositions? Or building capacity of the companies' teams? Who can challenge and support them in developing inclusive business models designed for growth and impact?   

Who can be my local eyes and ears in the field who I can trust?Who can provide business development support to potential deals to make them investment ready, so they meet  our quality standards? Who can boost the success of my current portfolio, when it comes to improving existing or creating new unique value propositions? Or building capacity of the companies' teams? Who can challenge and support them in developing inclusive business models designed for growth and impact?   

then let's...